Privacy policy
Last updated: 6 November 2026.
This is an English translation for convenience. If there is any difference, the Spanish version prevails.
This policy explains what personal data JUVILMA SL processes when you use juvilma.com, why, on what legal basis, who receives it, how long it is kept and how you can exercise your rights. It follows Regulation (EU) 2016/679, the General Data Protection Regulation (GDPR), and Spanish Organic Law 3/2018 on the Protection of Personal Data and the Guarantee of Digital Rights (LOPDGDD).
1. Data controller
- Controller: JUVILMA SL, tax ID (NIF) B80068836.
- Address: Calle de Serrano 63, staircase 2, 2nd floor right, 28006 Madrid (Spain).
- Email: juvilma@juvilma.com
- Phone: +34 609 02 64 35
2. What data we process and why
2.1 Contact and viewing request form
- Data: your name (required), surname, email address (required), phone number, your message, the reference of the property you are asking about, the page you write from, the language of the site and your answers to the privacy and marketing tick boxes.
- Purpose: to deal with your enquiry or viewing request and, only if you tick the box, to send you news from Juvilma by email.
- Legal basis: steps taken at your request before entering into a contract (article 6(1)(b) GDPR) to deal with your enquiry; your consent (article 6(1)(a) GDPR and article 21 LSSI-CE) for marketing news. The marketing box is optional and separate: if you leave it unticked, we still deal with your enquiry.
2.2 Home valuation form (two steps)
- Step 1, about the property: whether you want to sell or let, the neighbourhood or area (or the area you type if you choose "other"), the built floor area and, if you give them, bedrooms, bathrooms, floor, lift, terrace and condition. We do not ask for the address.
- Step 2, about you: your name (required), surname, phone number, email address (required), your comments and your answers to the privacy and marketing tick boxes.
- Purpose: to prepare the valuation you ask for, to get back to you to discuss it and, only if you tick the box, to send you news from Juvilma.
- Legal basis: steps taken at your request before entering into a contract (article 6(1)(b) GDPR) and, for news, your consent (article 6(1)(a) GDPR and article 21 LSSI-CE).
2.3 How form data travels
When you send a form, the website's server checks that a person is sending it (Cloudflare Turnstile, section 2.4), checks the format of the fields and sends an email with your details to Juvilma's mailbox (juvilma@juvilma.com). The website does not store your data in any database of its own, and its technical log records only the outcome of the submission ("sent", "error"), with no personal data.
If the submission fails and you return to the form, your browser keeps what you typed in session storage (not a cookie) so you do not have to type it again; it is deleted once it is restored, when the form is sent successfully and when you close the tab. The tick boxes and the security check are not kept.
Those emails are sent by Cloudflare Email Service, from Cloudflare, Inc.
2.4 Protection against automated use (Cloudflare Turnstile)
- Data: Cloudflare processes technical signals from your browser, such as IP address, TLS fingerprint and user agent, to tell people from automated programs. Our website does not send your IP address to Cloudflare when it verifies the check.
- Purpose: to prevent mass, automated form submissions.
- Legal basis: Juvilma's legitimate interest in protecting its forms and mailbox from abuse (article 6(1)(f) GDPR).
- Cloudflare acts as a processor to provide this service and as a controller when it uses those signals to improve its bot detection, according to its Turnstile privacy addendum: https://www.cloudflare.com/turnstile-privacy-policy/
2.5 Betterplace online valuation tool
If you ask for it and accept it being loaded, the website shows Betterplace's online valuation tool (Place Analytics, S.L.) within the page. The tool asks for your name, phone number and email before sending you the report.
- Purpose: to send you the valuation report and deal with the valuation you ask for.
- Legal basis: steps taken at your request before entering into a contract, and your consent when you ask for the valuation (article 6(1)(b) and 6(1)(a) GDPR).
- Who processes it: Betterplace processes this data on behalf of JUVILMA SL as a processor. The tool in turn uses third-party services such as Google Maps, Google reCAPTCHA and analytics and error-monitoring tools, some with servers outside the European Union. The privacy tick box inside the tool is Betterplace's own.
2.6 WhatsApp, phone and email
If you message us on WhatsApp, call us or email us, we process the details you give us (name, phone number, email and what you tell us) to deal with your request, on the same basis as in section 2.1. WhatsApp is a Meta group service with its own terms and privacy policy; the button on the website simply opens the conversation.
2.7 Visitor statistics (Google Analytics 4 through Google Tag Manager)
Only if you accept the "Measurement" category in the cookie notice does the website load Google Tag Manager and Google Analytics 4 to count visits and enquiries in aggregate (for example, WhatsApp clicks, form submissions or use of the valuation tool). These events do not include your name, email or phone number.
- Legal basis: your consent (article 6(1)(a) GDPR and article 22(2) LSSI-CE). You can withdraw it at any time from "Change my cookie preferences" at the foot of every page.
- Provider: Google.
- Until you accept, the website tells Google not to store measurement cookies (consent mode, everything denied by default) and does not load its tags. We do not use advertising cookies.
2.8 YouTube videos
YouTube videos on the website (for example, in the social media section and on some listings) do not load until you click on them. When you click, they load from youtube-nocookie.com, YouTube's privacy-enhanced mode. From then on, Google (YouTube) processes data about your viewing under its own policy: https://policies.google.com/privacy
2.9 Maps
Area maps are drawn with OpenStreetMap data served from this website. Showing them sends no data to third parties.
2.10 Job applications
- Data: whatever you send us in your email and your CV, such as your name, contact details, education and experience. Please do not include health data or other sensitive data.
- Purpose: to assess your application and, if we take it further, to contact you.
- Legal basis: steps taken at your request before entering into a contract (article 6(1)(b) GDPR).
3. Required data and children
Fields marked as required are needed for us to deal with your request; without them we cannot reply. This website is not aimed at children under 14: if you are under that age, please do not send us your details (article 7 LOPDGDD).
4. Who receives your data
We do not pass your data to third parties unless required by law. To provide the service, the following providers process it on Juvilma's behalf (processors, article 28 GDPR):
- Website hosting and form protection: Cloudflare.
- Property management software used by Juvilma: Inmovilla.
- Sending of form emails: Cloudflare Email Service, from Cloudflare, Inc.
- Online valuation tool: Betterplace (Place Analytics, S.L.).
- Juvilma's email: Arsys.
- Statistics, if you accept them: Google.
5. International transfers
Some of these providers (Google, Cloudflare and the services used by the Betterplace valuation tool) may process data outside the European Economic Area. You can ask us about those transfers and their safeguards at juvilma@juvilma.com.
6. How long we keep your data
- Enquiries, viewings and valuations: as long as needed to deal with your request and, if a business relationship begins, for as long as it lasts.
- Marketing news: until you withdraw your consent or unsubscribe.
- Job applications: as long as needed to assess them.
- Statistics: measurement cookies last as stated in the cookie policy.
- At the end of those periods, data is blocked for as long as legal liability may arise and then deleted (article 32 LOPDGDD).
7. Your rights
You may at any time ask for access to your data, its rectification or erasure, restriction of its processing and its portability, and you may object to its processing (articles 15 to 22 GDPR). Where processing is based on your consent, you may withdraw it at any time, without affecting processing carried out before (article 7(3) GDPR).
- How: write to juvilma@juvilma.com or by post to Calle de Serrano 63, staircase 2, 2nd floor right, 28006 Madrid, Spain, stating which right you are exercising. If we have reasonable doubts about your identity, we may ask for further information to confirm it.
- Time limit: we will reply within one month, which may be extended by two further months if the request is complex or there are many requests, in which case we will tell you (article 12(3) GDPR). It is free of charge.
- Unsubscribing from news: every marketing email also includes a simple, free way to unsubscribe (article 21(2) LSSI-CE).
- Complaints: if you think we have not handled your data properly, you may complain to the Spanish Data Protection Agency, AEPD (www.aepd.es) (article 77 GDPR).
We do not make automated decisions or build profiles with your data.
8. Security
The website is always served over HTTPS, does not store form data in databases of its own and applies a content security policy that limits which external services can load.
9. Changes to this policy
If we change this policy, we will publish the new version here with its date.